SPRITE CAMPAIGN ‘THIS IS WHO I AM’ TAKES PEOPLE ON A JOURNEY OF SELF DISCOVERY
Sprite is not just a drink it’s a reason to escape the world of decisions. Decisions follow us round like a bad smell, from the small irrelevant things to life-altering decisions such as choosing a mate for life. Decisions can cause us to panic and to experience a feeling of fear, what I should choose and if I don’t what will be the outcome.
In their new commercials, Sprite focus on decision making with a clear cut message; think for yourself, pursue your dreams and follow your instincts. The commercial, which can be found on You Tube starts off with a young man and woman about to make a decision on what car to buy, or what career to chose, or where to spend the vacation, and everyone is trying to throw their two cents in on what they should do. Finally, the young man takes a sip of sprite and makes up his/her mind on what to do, saying “this is who I am.”
“This is who I am” is clearly clever as it appeals to the majority of us as we have all been there and wondered what we should be doing