ASWAAQ BRAND WINS BRONZE DESIGN LION AWARD AT CANNES LION

Aswaaq has been recognized for its brand identity at the Cannes Lions International Advertising. As the most prestigious advertising awards ceremony in the world, the aswaaq brand, which was conceptualized by Landor Associates, Dubai, was honoured with the 2009 Bronze Design Lion award.

“To win the Design Lion award for our brand was a real honor. We would like to thank Landor Associates for their creative ability to effectively conceptualize the aswaaq brand, as well as aswaaq employees who have been directly involved in aswaaq branding” Said Mr. Abdul Baset Al Janahi, Board Member and CEO of Aswaaq

With research indicating that expat Arabs miss the traditional Arabic Souks and European expats miss the interaction they get with people on the street, the aswaaq brand cleverly meets the needs of the expat communities living in Dubai by highlighting the diversity of the UAE population. Today, due to its clever branding and street market concept, Aswaaq is a supermarket unlike any other.

The aswaaq brand has been extremely successful in the market, since it opened its first community center in 2008. It has also been welcomed by the local and expat communities who view it as a fresh alternative to the conventional supermarket. Aswaaq currently has two stores open, Nadd Al Hamar and Al Mizhar.