DUCAB LANDS FRONT COVER OF SUPERBRANDS MIDDLE EAST

Ducab, the leading manufacturer of high quality power cables in the Middle East,  and Winner of Mohammed Bin Rashid Business Excellence Award for their achievements in the manufacturing  sector Ducab was among a number of UAE-based companies to receive the Superbrands award, which recognises outstanding brand qualities identified with a particular brand name.

The Superbrand programme acknowledges and rewards the highest standards of branding. Seventy-eight top brands were awarded out of thousands available in the UAE. The Superbrands Council, which comprises some of the leading names in UAE business circles, score all the brands and the top scoring brands are awarded with Superbrands status. Most of the selected brands also appear in the Superbrands UAE book, which traces the history and achievements of each of the brands.

Superbrands is an independent authority and arbiter of branding excellence. The organisation is committed to the cause of promoting exceptional brands and the discipline of branding in the region. Leading brands are awarded Superbrand status after meeting the stringent criteria set by the independent Superbrands Council.

Mr. Mike English, Director, Superbrands Middle East, said: "The Superbrands organisation was established to promote excellence in branding and the discipline of branding itself. It has been tracking the branding phenomenon for the past ten years and maintains councils in 39 different countries."