O2 GIVES A NEW LOOK FOR SHEIKH ZAYED HOUSING PROGRAM

In just 3 weeks a lot can change. For the Sheikh Zayed Housing Program, 3 weeks was all it took for O2MC to develop and communicate the new branch locations, extended working hours, new call center and new website. Using various media channels, such as TV and Radio stations, the new campaign was launched across the Emirates on July 20th and will run until July 31st. To maximize the power of the ads, the brand vision and values were effectively incorporated into the campaign. Whilst the look and feel of the campaign followed the visual guidelines supplied by the client, O2MC’s creative team were able to effectively communicate the message of the Sheikh Zayed Housing Program in a simple yet straight forward way.  With regards to the call centre ad it simply showed local guys in a call centre surrounding, whereas for the new website the ad focused on a snapshot on a website on a computer screen. Overall, the ads were simple yet effective. They said what they were meant to say whilst at the same time accurately conveying the key messages and vision of Program.

View Sheikh Zayed Housing Program's campaigns.