MOBILE OPERATOR ZAIN UNVEILS REVOLUTIONARY TELECOM STORE IN BAHRAIN

A new store has opened in Bahrain’s largest mall Seef and it’s a store like no other. The newly opened flagship store is Zain’s first ‘store with a difference.’ As a mobile operator with stores throughout the Middle East and Africa, the store is interactive, informative, entertaining as well as using the latest in digital technology. Zain has entered the future, or as some may say, new territories.  As the first store of its kind in the world, the 350 sq meter state of the art outlet is set to change the way we shop for telecom products and services.  It is the store of the future and has set the tone for what the retail telecommunications should be like in the 21st century. The store is entirely focused on the ultimate customer experience, inviting people to explore the company’s products and services in a retail space that is interesting, interactive, informative and entertaining. The young brand, which was recently re-invented, reflects Zain’s core values of radiance, heart and belonging in a revolutionary appealing and fun environment that allows customers to experience Zain’s wonderful world. The store demonstrates how digital technology can take the retail experience to new heights. It features progressive technologies, such as motion sensor screens that change imagery when customers walk by, and “lift triggers” that display product information when customers pick up mobile devices.  In addition, there is a also a 65” LCD Welcome Wall, multiple LCD and LED installations and world-class customer service centers. The store was a result of a collaboration between Zain, FutureBrand, a brand consultancy firm, who were responsible for the store’s overall concept and design and R/GA, a digital advertising agency that created the entire digital in-store experience. To make it even more interesting for customers they can browse with the help of high-tech interactive displays and even grab a coffee at the same time.